Management Training

Diploma in Sales and Marketing for Medical Technologies

Objectives

Developed for Sales and Marketing Leaders of Tomorrow. This part time programme has been uniquely developed by the Irish Medtech Association’s Sales and Marketing Working Group.

Content includes

Upon successful completion of the programme, the student will have acquired the skills to:

• Identify the basic elements of a marketing strategy including developing a value proposition
• Understand the impact of doing business internationally including social and cultural challenges
• Understand the range of options of developing channels to domestic and international markets and risks associated with exporting
• Describe the sales environment and decide which customer segments to target
• Gain knowledge of proven sales and marketing tool kits and techniques for the Med Tech Sector
• Appreciate the importance of client relationship management
• Heighten communication and negotiation skills
• Explain how providing service to the customer leads to lifetime worth
• Identify an unmet clinical need and bring it through a market research phase
• Be able to understand and communicate clinical data, reimbursement and HTA from a sales perspective
• To appreciate the issues associated with managing financial and regulatory components of a Business
• New product introduction

Who should attend

The course is suitable for professionals Level 7 or higher qualified persons with a technical qualification or those who have demonstrated experience of over 6 years in sales and marketing function in medical or other sector.

Qualification

Diploma NFQ Level 8

Upcoming dates:

No training dates available at the moment.